Jaime Vázquez
I am a freelance writer and content strategist. I'm passionate about helping my clients build their brands through compelling copy.
AbbVie Pharmaceutical
Who they are: AbbVie is a global pharmaceutical corporation based in Chicago, Illinois, dedicated to improving patient lives through biopharmaceuticals and small-molecule drugs. I work directly with their Human Resources / Talent & Development team.
How we work together: As part of the team from Imagine Creative, I provide writing and content management services for many of AbbVie's HR initiatives that promote professional development to their audience of 30,000 employees. This includes everything from writing original content on specific topics to copy editing print materials to ensure a consistent tone.
Results we've achieved: Their recent program, "Learn. Develop. Perform."—for which I authored many of the web assets based on their source content—was so successful that it has become a staple of their employee programs, and is now being leveraged in AbbVie offices around the world.
BestReviews Media
Who they are: A subsidiary of Tribune Media, BestReviews is a site dedicated to providing users with completely unbiased product shopping guides and reviews. Reviews from the site have been featured on The Today Show, as well as in newspapers across the country.
How we work together: As a reviewer, I write shopping guides for their electronics and parenting products sections. My guides focus on succinctly providing readers with the facts they need to make smart purchasing decisions.
Results we've achieved: Over the course of the 50+ BestReviews shopping guides I've written so far, I've helped establish their brand as a reliable, trusted resource—no small feat in today's age of fake reviews.
Bridgehill Learning Solutions
Who they are: Veteran e-Learning Designer Richard Watson runs Bridgehill Learning Solutions in Beaverton, Oregon. Richard is an e-Learning industry expert who is passionate about helping others launch their freelance e-Learning careers.
How we work together: As a consultant, I work with Richard to identify marketing and branding needs and then develop strategies to execute that meet his goals. As an editor, I edit his ongoing blog posts as well as his e-Book series, How to Become an e-Learning Freelancer.
Results we've achieved: In the two years we've worked together, we've published three e-Books, posted more than 50 blog articles, and developed a strong social media campaign that has resonated with users. The supporting website, HowToBecomeAnELearningFreelancer.com, continues to generate e-Book sales while keeping Richard engaged with the e-Learning community.
Duo Security
Who they are: Duo Security is a web security start-up that's one of the key voices in the Information Security industry. Duo offers a web security platform for business that's a complete suite of solutions, including two-factor authentication, endpoint remediation, and secure single sign-on tools.
How we work together: Working with Duo's Marketing team, I've been writing blog posts that are designed to reflect their value propositions for different markets (like federal, and education). With a focus on accessibility, I've worked with Duo to create messaging that can be understood by anyone while still communicating the right value to the right audiences.
Results we've achieved: The posts have been an opportunity to collaborate with multiple teams and stakeholders within Duo, and have resulted in a clear articulation of both their products' value and the philosophy behind their approach.
Greenbriar Commercial Property
Who they are: Greenbriar Commercial is northwest Ohio's premier commercial property rental company. They own commercial, industrial, and retail spaces throughout Bowling Green, Ohio.
How we work together: I maintain their site, GreenbriarCommercial.com, and am responsible for all updates, layout, and functionality.
Results we've achieved: The site has streamlined the sales process, resulting in an increase in web traffic, phone calls, and rentals.
Imagine Creative Group
Who they are: Imagine Creative Group is a full-service marketing agency based in Chicago, Illinois. The Imagine team includes designers, developers, writers, UX specialists, and videographers—and offers complete branding solutions.
How we work together: As a writer and content strategist for the team, I collaborate with clients and colleagues to create powerful web experiences—from useful microsites to compelling videos to fully articulated brand identities.
Results we've achieved: Together, we've completed targeted microsites, concise video messaging, effective email campaigns, and more. Over time, we've evolved our client relationships into trusted partnerships.
NWEA
Who they are: NWEA is a not-for-profit student assessment organization based in Portland, Oregon. Their assessment solutions measure growth and proficiency, and are designed to help teachers tailor instruction to each student's needs.
How we work together: I collaborate with NWEA's marketing team to provide a variety of copy-based solutions, including email campaigns, blog post edits, and print ad campaigns.
Results we've achieved: The materials we've produced together have relayed their core messaging within brand guidelines while providing readers with a clear sense that NWEA isn't like other assessment companies—they're focused on learning.
